B2B E-Commerce Platform

AFC Wave

A product-focused e-commerce platform with structured catalogs, dynamic product categories, CMS workflows, responsive interfaces, and an SEO-focused Next.js implementation.

01 — Overview

Project details

A product-focused e-commerce platform designed around structured product catalogs, category management, CMS workflows, and an SEO-friendly customer experience.

Year2026

RoleFull-Stack Engineer

TypeB2B E-Commerce Platform

WebsiteVisit website

02 — The problem

The challenge

The platform needed to present a growing product catalog while allowing administrators to manage categories and product information without making the frontend dependent on hardcoded content.

03 — The approach

How I approached it

I worked across the frontend and data-driven CMS experience, connecting structured product data with dynamic category views and responsive interfaces while keeping search visibility and maintainability in mind.

04 — Engineering

Engineering breakdown

The important parts of the project were not just the interface, but the systems and decisions behind it.

Structured product catalog

Products are represented through structured data rather than manually composed pages, allowing categories and product information to evolve independently from the UI.

Dynamic product sections

The storefront can surface product groups such as new arrivals, best sellers, and specials from application data rather than maintaining separate static page implementations.

CMS workflows

Administrative functionality provides a controlled way to manage catalog information while keeping the public experience focused on browsing and discovery.

SEO-focused implementation

The Next.js architecture allows product and category content to participate naturally in metadata and search-engine-friendly rendering strategies.

Key engineering work

Structured product catalog
Dynamic product categories
CMS workflows
Responsive storefront
Product media management
SEO-focused rendering

Key decisions

Model products and categories as structured application data.
Drive storefront sections from product state instead of hardcoded lists.
Separate administrative content management from the public browsing experience.

Results

Created a maintainable product catalog experience.
Made product sections configurable through application data.
Established a foundation for expanding the e-commerce catalog without duplicating frontend logic.

What I learned

Catalog architecture becomes increasingly important as product volume grows.
Good CMS design should simplify operations without leaking administrative complexity into the storefront.

09 — Stack